{"id":13230,"date":"2022-08-19T12:19:00","date_gmt":"2022-08-19T11:19:00","guid":{"rendered":"https:\/\/www.1pcs.co.uk\/?p=13230"},"modified":"2024-11-06T10:53:40","modified_gmt":"2024-11-06T10:53:40","slug":"are-google-ads-worth-it","status":"publish","type":"post","link":"https:\/\/www.1pcs.co.uk\/blog\/are-google-ads-worth-it","title":{"rendered":"Are Google Ads Worth It?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13230\" class=\"elementor elementor-13230\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35dbd72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35dbd72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d2b5fdf elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"d2b5fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9affbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9affbc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb78d60\" data-id=\"eb78d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3606ba elementor-widget elementor-widget-heading\" data-id=\"c3606ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec04122 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec04122\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"qualityscore\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Immediateresults\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Immediate Results<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#flexible\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flexible Advertising Platform<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#budgetcontrol\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Budget Control<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#resultsdriven\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Results Driven<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#conversionprobability\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increased Conversion Probability<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#datadrivendecisions\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data Driven Decisions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#NextStepsTitle\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Can We Help?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bae60b\" data-id=\"7bae60b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba42a3 elementor-widget elementor-widget-image\" data-id=\"5ba42a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"317\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Header-image-Are-Google-Ads-worth-it.png\" class=\"attachment-full size-full wp-image-13248\" alt=\"Are Google Ads worth it\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Header-image-Are-Google-Ads-worth-it.png 728w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Header-image-Are-Google-Ads-worth-it-300x131.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982c900 elementor-widget elementor-widget-text-editor\" data-id=\"982c900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When choosing where to invest your ad spend for your digital marketing Google Ads are a worthwhile investment. Our blog post will look at specific reasons why <a href=\"https:\/\/www.1pcs.co.uk\/how-does-google-ads-work-google-ads-explained\/\"><strong>Google Ads <\/strong><\/a>should be used when you are ready to grow your business by providing increased leads and sales.<\/p><p>Previously known as Google Adwords, Google Ads continue to deliver impressive results for their return on ad spend across multiple industries and sectors. Google is by far the largest search network with it being reported every second an additional 40,000 searches are made on Google.<\/p><p>In fact recent reports stated there are over 1.2 trillion searches made per year on Google. Within these incredible statistics will be your potential customers which can be targeted with Google Ads at the right time, when they are searching for your product or service.<\/p><p>Below we look at different reasons why <a href=\"https:\/\/www.1pcs.co.uk\/google-ads-management\/\"><strong>Google Ads <\/strong><\/a>are worth it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a467d6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"5a467d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149c9d1 elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"149c9d1\" data-element_type=\"widget\" data-e-type=\"widget\" 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\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class=\"elementor-element elementor-element-d0a8d38 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d0a8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ben Webster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6ce34 elementor-widget elementor-widget-text-editor\" data-id=\"7c6ce34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative director at 1PCS. Addicted to design, SEO, pizza and helping companies big and small succeed online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9f77fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9f77fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b243566\" data-id=\"b243566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d653987 elementor-widget elementor-widget-heading\" data-id=\"d653987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share This Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32950c elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f32950c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899791d elementor-widget elementor-widget-heading\" data-id=\"899791d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe for updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f8a4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"eb1f8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13230\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"eb1f8a4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"1PCS Creative\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEnter your email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Enter Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa80a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa80a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2bcecd\" data-id=\"b2bcecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902feeb elementor-widget elementor-widget-heading\" data-id=\"902feeb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Immediateresults\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immediate Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a0288 elementor-widget elementor-widget-text-editor\" data-id=\"60a0288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">As soon as your Google Ads Campaigns are set up to go live you will likely begin to see an instant increase in website traffic to your landing pages from your Google Ads. Which will quickly begin to generate leads which are relevant for your Google Advert objectives.<\/p><p data-pm-slice=\"1 1 []\">Whether that be to increase sign ups to your newsletter, generate enquiries, direct more traffic to your physical shop or web pages to make a purchase.<\/p><p>Google Ads work differently to SEO which whilst an essential tool to include in your marketing strategy, it is best to use both Google Ads and SEO together. As SEO forms part of a longer term strategy due to needing longer to see results.<\/p><p>The ad spend put behind Google Ads campaigns will be rewarded much quicker. Perfect if you are looking to promote a new range or service or ready to grow your business now at your pace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674598a elementor-widget elementor-widget-image\" data-id=\"674598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-immediate-results.png\" class=\"attachment-full size-full wp-image-13254\" alt=\"Are Google Ads worth it - immediate results\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-immediate-results.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-immediate-results-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e613e75 elementor-widget elementor-widget-heading\" data-id=\"e613e75\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"flexible\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flexible Advertising Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dc3e6 elementor-widget elementor-widget-text-editor\" data-id=\"49dc3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When Google Adwords first launched the paid search format was based on text ads. Google have come a long way since then with any advert you can imagine likely to be possible, meaning any industry can flexibly utilise different ad formats tailored to their industry or target audience.<\/p><p data-pm-slice=\"1 1 []\">The advertising platform is not limited only to Google Search. You can also advertise within other advertising platforms which Google own and are affiliated with. Some examples of where your Google Ads may be seen include Google maps ideal for local businesses wanting to target based on location.<\/p><p>Another option is Google Shopping which would suit businesses with a wide range of products available to purchase on their website. Within shopping ads on the Google shopping tab high resolution photography can be included, you aren&#8217;t limited purely to text only.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a8eda elementor-widget elementor-widget-heading\" data-id=\"c8a8eda\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"budgetcontrol\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Budget Control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d874b83 elementor-widget elementor-widget-text-editor\" data-id=\"d874b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Google Ads helps you to always be in control of your Google ad spend. When planning your digital marketing strategy Google Ads are PPC ads which allow you to set a daily budget and a maximum bid cost. So you never have to worry about overspending on your paid ads. You are always in complete control, there are no hidden costs.<\/p><p>Once you start to see results coming in for your Google Ad campaign and you have tested and optimised your Google Ads, we recommend to adjust your ad spend. The Google Ads Platform provides the ability to easily scale your budget, so once you are ready to take on more enquiries and sales, the ad spend can be increased. With higher budget given to the the best performing Google Ads from your Google Ads Account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0501e7b elementor-widget elementor-widget-image\" data-id=\"0501e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-budget-control.png\" class=\"attachment-full size-full wp-image-13253\" alt=\"Are Google Ads worth it - budget control\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-budget-control.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-budget-control-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd537b elementor-widget elementor-widget-heading\" data-id=\"0dd537b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"resultsdriven\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results Driven<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb2967 elementor-widget elementor-widget-text-editor\" data-id=\"deb2967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">If you have been considering comparing Google Ads vs Facebook Ads, both are effective online advertising methods to increase your awareness, reach new customers and potential customers to ultimately generate more leads and sales for your business.<\/p><p data-pm-slice=\"1 1 []\">Both offer the ability to be specific with your target audience including interests, demographics and location. However as Google Ads are pay per click advertising you only pay when internet users click on your advert through to your landing page from the search engine results page.<\/p><p>It is also possible to reduce your cost per click by ensuring your ad copy uses relevant keywords and users have a positive experience on your landing page to ensure a high ad quality score, which in turn lowers the cost per click.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0bf59 elementor-widget elementor-widget-heading\" data-id=\"1b0bf59\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"conversionprobability\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased Conversion Probability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b193b elementor-widget elementor-widget-text-editor\" data-id=\"94b193b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">With the right keyword research, target audience, ad quality score and ad rank your Google Ad campaigns will not be seen as a sales tactic to your potential customers. Your business will be solving their problem. Ad campaigns are only shown to internet users for the relevant keywords from their search query.<\/p><p>For example imagine you need your boiler servicing and therefore use Google as your search engine to look for <em>&#8216;Plumber boiler service near me&#8217;.<\/em> Within the Google search results it will show the organic search results, along with Google Ads which are positioned above the organic search results.<\/p><p>When Google Ads use the right targeted keywords for the relevant ad groups with impactful and relevant content, the result isn&#8217;t just a lead. It is high quality lead from potential customers looking for your business right now to provide the solution to their search queries, therefore their probability to convert is much higher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fdf59 elementor-widget elementor-widget-image\" data-id=\"e3fdf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-increased-conversion-probabilty.png\" class=\"attachment-full size-full wp-image-13252\" alt=\"Are Google Ads worth it - increased conversion probability\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-increased-conversion-probabilty.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/08\/Are-Google-Ads-worth-it-increased-conversion-probabilty-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462883b elementor-widget elementor-widget-heading\" data-id=\"462883b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"datadrivendecisions\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Driven Decisions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1317ff8 elementor-widget elementor-widget-text-editor\" data-id=\"1317ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Regardless of whether it is small businesses or brands with large marketing budgets, Google Ads can constantly be improved to increase their worth to the business. Google Ads allows you to look at reporting data on an advanced level to help test and optimise to improve the return on ad spend.<\/p><p>Once the data is analysed which will include click through rate, keyword search volume, cost per click, location and device specific results e.g. mobile ads. Even right down to the ad type such as ad extensions, Google display network or Google search ads. Google Ads users can also connect to their Google Analytics account to compare how the Google Ads perform against the organic search results.<\/p><p>The above provides the right knowledge to decide which areas to focus on going forward. Google Ads retargeting is a powerful tactic to remind customers who have previously visited your website about your products with the intention to convert them with your Google Ads. This is just one tactic to utilise from your results data, there are many other which can be tested too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd013c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd013c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31ce75\" data-id=\"d31ce75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933df7f elementor-widget elementor-widget-heading\" data-id=\"933df7f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"NextStepsTitle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can we help?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c01d0 elementor-widget elementor-widget-text-editor\" data-id=\"c2c01d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">We hope our blog post has helped to show that Google Ads continue to be worthwhile investing in for your digital marketing strategy.<\/p><p data-pm-slice=\"1 1 []\">As a Google Partner our team at 1PCS Creative are experienced delivering Google Ads campaigns achieving a high return on ad spend across different industries and sectors. <span data-color=\"rgb(251, 251, 251)\">Feel 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Ensuring you have a high quality score can help. Our blog post explains why. <\/p>\n","protected":false},"author":3,"featured_media":13231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[60],"class_list":["post-13230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Google Ads Worth It? - 1PCS Creative<\/title>\n<meta name=\"description\" content=\"Our blog post looks at why Google Ads are worth it for your business. 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