{"id":13271,"date":"2022-09-07T19:54:45","date_gmt":"2022-09-07T18:54:45","guid":{"rendered":"https:\/\/www.1pcs.co.uk\/?p=13271"},"modified":"2024-11-06T10:53:21","modified_gmt":"2024-11-06T10:53:21","slug":"6-common-and-costly-mistakes-to-avoid-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.1pcs.co.uk\/blog\/6-common-and-costly-mistakes-to-avoid-in-google-ads","title":{"rendered":"6 Common And Costly Mistakes To Avoid In Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13271\" class=\"elementor elementor-13271\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35dbd72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35dbd72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d2b5fdf elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"d2b5fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9affbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9affbc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb78d60\" data-id=\"eb78d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3606ba elementor-widget elementor-widget-heading\" data-id=\"c3606ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec04122 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec04122\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"qualityscore\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Broad Match Keywords<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conversion Tracking<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Negative Keywords<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake4\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Geographical Or Device Targeting<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake5\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Number of Ad Variations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mistake6\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ad Extensions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#NextStepsTitle\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Can We Help?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bae60b\" data-id=\"7bae60b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba42a3 elementor-widget elementor-widget-image\" data-id=\"5ba42a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"317\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-6-Common-and-costly-mistakes-to-avoid-in-Google-Ads.png\" class=\"attachment-full size-full wp-image-13274\" alt=\"6 Common and costly mistakes to avoid in Google Ads\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-6-Common-and-costly-mistakes-to-avoid-in-Google-Ads.png 728w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-6-Common-and-costly-mistakes-to-avoid-in-Google-Ads-300x131.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982c900 elementor-widget elementor-widget-text-editor\" data-id=\"982c900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong><a href=\"https:\/\/www.1pcs.co.uk\/google-ads-management\/\">Google Ads <\/a><\/strong>are an impactful and cost effective way to increase leads and sales for your business. However when creating a Google Ads campaign during the campaign creation there are many options to choose from.\u00a0<\/p><p data-pm-slice=\"1 1 []\">To achieve the highest return on investment it is important for each campaign that the actual ad and ad groups are set up correctly.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.57px;\">Our blog post below looks at 6 common and costly mistakes which we recommend avoiding to achieve the best results from your Google Ads campaign (previously called Google Adwords).\u00a0<\/span><\/p><p>From using geographical targeting to testing different ad variations. For each common and costly mistake we will go into detail of what to avoid and the best method for your Google Ads campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a467d6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"5a467d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149c9d1 elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"149c9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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\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class=\"elementor-element elementor-element-d0a8d38 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d0a8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ben Webster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6ce34 elementor-widget elementor-widget-text-editor\" data-id=\"7c6ce34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative director at 1PCS. Addicted to design, SEO, pizza and helping companies big and small succeed online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9f77fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9f77fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b243566\" data-id=\"b243566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d653987 elementor-widget elementor-widget-heading\" data-id=\"d653987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share This Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32950c elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f32950c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899791d elementor-widget elementor-widget-heading\" data-id=\"899791d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe for updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f8a4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"eb1f8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13271\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"eb1f8a4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"1PCS Creative\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEnter your email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Enter Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa80a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa80a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2bcecd\" data-id=\"b2bcecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902feeb elementor-widget elementor-widget-heading\" data-id=\"902feeb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 1: Using only broad match keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a0288 elementor-widget elementor-widget-text-editor\" data-id=\"60a0288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When it comes to your Google Ads account putting the time into your keyword research plays a vital part in the success of your Google Ads campaigns. Often the keywords seen within a Google Ads account has been based purely on a gut feeling of what businesses think their potential customers will have put as their Google search.<\/p><p>Understanding search queries for your target audience is important so all relevant keywords are used in your Google Ads account. A common mistake is to only use broad match keywords. This can seem appealing as using a broad match means you are reaching the largest pool from the search network for the Google search.<\/p><p>However in reality this can lead to wasted ad spend on your Google Ads campaign. We recommend using all three types of keyword match types. To give an example your keyword could be<em> &#8216;Football boots&#8217;<\/em>. For a broad match the Google search could be <em>&#8216;Running shoes for women&#8217;<\/em> or <em>&#8216;Socks for football&#8217;.<\/em> A phrase match in the search results page could be <em>&#8216;Women&#8217;s football boots&#8217;.<\/em> With an exact match being &#8216;Football boots&#8217; on the search terms.<\/p><p>An opposite mistake could be to purely focus on exact match keywords. This could make the audience size for the monthly search volume too small to see the level of conversions you are aiming for. Therefore the best approach is to include a mixture of the keyword match types.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674598a elementor-widget elementor-widget-image\" data-id=\"674598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Broad-Match-Keywords-Football-boots.png\" class=\"attachment-full size-full wp-image-13277\" alt=\"6 Mistakes to avoid in Google Ads - Broad Match Keywords\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Broad-Match-Keywords-Football-boots.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Broad-Match-Keywords-Football-boots-300x150.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8aa4f elementor-widget elementor-widget-text-editor\" data-id=\"ad8aa4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Recommend using all types of keyword match types to make the most of your ad spend.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e613e75 elementor-widget elementor-widget-heading\" data-id=\"e613e75\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 2: Not using conversion tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dc3e6 elementor-widget elementor-widget-text-editor\" data-id=\"49dc3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Knowing where your clicks and conversions have come from for a new campaign is essential to test and optimise in the future to order to improve your return on ad spend.<\/p><p>During campaign creation if your Google Ads account is not set up with conversion tracking and you have multiple ads running across different ad groups it will make it challenging to know which ads have resulted in increased leads and sales. Without this knowledge, it makes it difficult to know your best performing ads.<\/p><p>Within the campaign settings we recommend deciding which are the relevant conversions tracking for your business goals, so the results directly reflect your aim for your Google Ads campaign. Regardless of whether it is your first campaign or if you have multiple campaigns running at one time.<\/p><p>Some examples of conversions which are deemed as high value conversions for most businesses include: purchases, form submission, phone call or email sent, downloads of a file e.g. Ebook or signing up for a newsletter. The conversion data shouldn&#8217;t purely be just page view conversions.<\/p><p>By having the right conversion tracking in place you can review if your pay per click advertising campaign is achieving a high enough click through rate, number of conversions and if reaching your max CPC bid strategy. As your quality score improves and directly increases your ad rank, this will likely improve your cost per click.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a8eda elementor-widget elementor-widget-heading\" data-id=\"c8a8eda\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 3: Ignoring Negative Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d874b83 elementor-widget elementor-widget-text-editor\" data-id=\"d874b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When beginning your PPC advertising in your Google Ads account ensure to use a keyword planner to research user searches and do your keyword research to collate a list of relevant negative keywords. To expand on this, these are the keywords you are telling Google you specifically do not want your ads to be shown for when people search with that keyword.<\/p><p>This may feel counterproductive when first beginning Google Ads as it can feel the more website traffic the better to your landing page. The reality is this could waste ad spend and impact your quality score if consistently have a high bounce rate, due to your own ads not being relevant for the search results page.<\/p><p>To give an example if your business offered football boots which were only available in adult sizes. Having website traffic and clicks as a result of a users search for &#8216;kids football boots&#8217; is not going to result in converting to a sale due to not offering kid sizes. Therefore in this example the keyword &#8216;kids&#8217; would be included in the negative keywords list.<\/p><p>Recommend aiming for 50-100 negative keywords for your Google Ads account. With your multiple ad groups and new Google ads reviewed regularly to identify other keywords which can be included to improve your return on ad spend. The number of negative keywords in your Google Ads account will vary depending on the volume of traffic you are getting and the keywords you have set up.\u00a0<\/p><p>Broad match keywords will results in a wider variety of terms being searched and therefore likely a higher amount of less relevant terms, lowering your return on ad spend. A negative keyword list may be an ever growing one, so good to regularly check in and see if any new terms need adding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0501e7b elementor-widget elementor-widget-image\" data-id=\"0501e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Ignoring-Negative-Keywords-make-a-list.png\" class=\"attachment-full size-full wp-image-13276\" alt=\"\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Ignoring-Negative-Keywords-make-a-list.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Ignoring-Negative-Keywords-make-a-list-300x150.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556f519 elementor-widget elementor-widget-text-editor\" data-id=\"556f519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>It is worthwhile taking the time to list your negative keywords and review regularly.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd537b elementor-widget elementor-widget-heading\" data-id=\"0dd537b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 4: Not Utilising Geographical or Device Targeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb2967 elementor-widget elementor-widget-text-editor\" data-id=\"deb2967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">With your search engine marketing for Google Ads campaigns if you are not bound to a particular location radius due to the products or services you provide. Depending on what services you offer in different areas, you can set a Google Ads campaign to only show to certain locations. This may be based off a particular location radius, or county(s) or even countries if you offer products internationally.<\/p><p data-pm-slice=\"1 1 []\">\u00a0This also could either complement or work as an alternative strategy to any search engine marketing you are running like SEO. It can be often overlooked that the Google Ads platform can be further improved for your ad campaign through geographical targeting, which is one of the drop down menu options.<\/p><p>In the beginning of launching your ad campaign it is wise to use a larger geographical area so you can collate sufficient data to identify in the Google Ads interface for each ad group or Google Ad which have performed best in particular cities or location. Equally you can see if any locations aren&#8217;t working for your search campaigns.<\/p><p>This data will allow you to either adjust locations or upweight ad budget to the best performing locations for each search ad or potentially deliver separate campaigns off the back of the findings for further testing.<\/p><p>Other targeting data to utilise is for particular devices such as desktop, tablet or mobile. Within your Google Analytics account and Google Ads account advanced settings you can see right down to the device type which delivered the most clicks to your landing page, and then compare the conversion rate to sales or leads etc.<\/p><p>Similarly to above if a particular device is performing well, then you can fine tune the targeting within your Google Ads campaign settings to improve your return on investment for your online advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0bf59 elementor-widget elementor-widget-heading\" data-id=\"1b0bf59\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 5: Creating too few or too many variations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b193b elementor-widget elementor-widget-text-editor\" data-id=\"94b193b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When reviewing existing Google Ads campaigns we often find that only one ad or one ad group has been set up and running. This may have been based on just one set of target keywords and ad writing based on what the internal team think will result in leads and sales increasing for the business.<\/p><p>However it is rare that the first ad in a Google Ad campaign creation is going to deliver the best results possible. Or another common and costly mistake in Google Ads are too many ads running at each ad group level or too many campaign types running for the daily budget given to Google Ads. If there are too many ads running this can segment the traffic too far and stretch the daily budget too thinly.<\/p><p>We recommend creating 2-4 Google Ads for each ad group. This amount of ads allows you to test different messages for certain keywords and each ad group and review from the search terms report and Google Analytics which actual ad is giving the best return on investment. Then once narrowed down, the lower performing ads can be paused with a new ad rotation for testing begun to further test and optimise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fdf59 elementor-widget elementor-widget-image\" data-id=\"e3fdf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Creating-too-few-or-too-many-variations.png\" class=\"attachment-full size-full wp-image-13275\" alt=\"\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Creating-too-few-or-too-many-variations.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/6-Mistakes-to-avoid-in-Google-Ads-Creating-too-few-or-too-many-variations-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcd745 elementor-widget elementor-widget-text-editor\" data-id=\"2fcd745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>For testing and optimising we recommend creating 2-4 Google Ads for each ad group.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462883b elementor-widget elementor-widget-heading\" data-id=\"462883b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mistake6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake 6: Not using Ad Extensions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1317ff8 elementor-widget elementor-widget-text-editor\" data-id=\"1317ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Ad Extensions are a fantastic feature to give potential customers in the search results for your keyword themes on your ad displays more information and links about your products and services. Some of the Ad extensions you can utilise include call extensions, location extensions and price extensions.<\/p><p>This can even be used by device, for example, within your Google Ads account you can be specific for mobile ads. With ad extensions enabling users to call or send a message directly from their mobile, making it easier and quicker to convert a potential customer.<\/p><p>Not all ad extensions will be relevant and it is recommended to test various ad extensions to establish which ones work best for you. This may vary by campaign type or at ad group level. It is best to pause any ad extensions which after testing aren&#8217;t adding value to your Google Ads campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd013c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd013c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31ce75\" data-id=\"d31ce75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933df7f elementor-widget elementor-widget-heading\" data-id=\"933df7f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"NextStepsTitle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can we help?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c01d0 elementor-widget elementor-widget-text-editor\" data-id=\"c2c01d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Above are just some of the costly and common mistakes which can be made with Google Ads. For your pay per click advertising Google Ads can deliver a high return on your ad spend providing it has been set up correctly and is regularly tested and optimised.<\/p><p>As a Google Partner we have the right knowledge and expertise to help your business achieve the best return on investment from your Google Ads.\u00a0<\/p><p>Please feel free to <a href=\"https:\/\/www.1pcs.co.uk\/contact\/)\"><strong>get in touch <\/strong><\/a>with one of the team to see how we can help, whether that be to review your existing Google Ads campaigns or if you are looking to grow your business by beginning Google Ads.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab85dac elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab85dac\" 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