{"id":13285,"date":"2022-09-13T12:25:18","date_gmt":"2022-09-13T11:25:18","guid":{"rendered":"https:\/\/www.1pcs.co.uk\/?p=13285"},"modified":"2025-06-27T17:32:43","modified_gmt":"2025-06-27T16:32:43","slug":"tips-to-help-increase-social-media-engagement","status":"publish","type":"post","link":"https:\/\/www.1pcs.co.uk\/blog\/tips-to-help-increase-social-media-engagement","title":{"rendered":"Tips To Help Increase Social Media Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13285\" class=\"elementor elementor-13285\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35dbd72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35dbd72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d2b5fdf elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"d2b5fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9affbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9affbc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb78d60\" data-id=\"eb78d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3606ba elementor-widget elementor-widget-heading\" data-id=\"c3606ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec04122 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ec04122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Engagement\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Engagement Metrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#postconsistently\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Post Consistently<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#brandvoice\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Voice<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#relevantcontent\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Relevant Content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#polls\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Polls And Questions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Scheduling\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Scheduling Posts<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#beproactive\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Be Proactive<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#NeedHelp\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Can We Help?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bae60b\" data-id=\"7bae60b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba42a3 elementor-widget elementor-widget-image\" data-id=\"5ba42a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"317\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-Tips-to-help-increase-social-media-engagement.png\" class=\"attachment-full size-full wp-image-13289\" alt=\"Tips to help increase social media engagement\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-Tips-to-help-increase-social-media-engagement.png 728w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Header-image-Tips-to-help-increase-social-media-engagement-300x131.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982c900 elementor-widget elementor-widget-text-editor\" data-id=\"982c900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Social media is a powerful tool to benefit your business for so many reasons from brand awareness, increasing brand loyalty and generating new sales and enquiries from your target audience.<\/p><p>To reap the benefits of <strong><a href=\"https:\/\/www.1pcs.co.uk\/social-media-management\/\">social media\u00a0<\/a><\/strong>an important element is having a clear social media engagement strategy. Our blog post will firstly expand on the different metrics which are part of your social media engagement. This will help to identify if your current engagement efforts are working for your business.<\/p><p>We will also go into detail on tips for improving social media engagement across your social media channels which can be included as part of your social media engagement strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a467d6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"5a467d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed00262 elementor-widget elementor-widget-image\" data-id=\"ed00262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"166\" height=\"166\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/05\/gemma.png\" class=\"attachment-large size-large wp-image-13109\" alt=\"Gemma Headshot Author\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/05\/gemma.png 166w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/05\/gemma-150x150.png 150w\" sizes=\"auto, (max-width: 166px) 100vw, 166px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a8d38 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d0a8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gemma Finch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6ce34 elementor-widget elementor-widget-text-editor\" data-id=\"7c6ce34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social Media &amp; Paid Ad Specialist at 1PCS Creative. Love engaging and impactful social content, family time with my little girl and helping companies grow and build their presence online.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9f77fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9f77fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b243566\" data-id=\"b243566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d653987 elementor-widget elementor-widget-heading\" data-id=\"d653987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share This Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32950c elementor-share-buttons--view-icon elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f32950c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899791d elementor-widget elementor-widget-heading\" data-id=\"899791d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe for updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f8a4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"eb1f8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13285\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"eb1f8a4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"1PCS Creative\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEnter your email\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Enter Your Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa80a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa80a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2bcecd\" data-id=\"b2bcecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902feeb elementor-widget elementor-widget-heading\" data-id=\"902feeb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Engagement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engaging On Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a0288 elementor-widget elementor-widget-text-editor\" data-id=\"60a0288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">There are many elements which contribute to your social media engagement. Here are the main engagement metrics which can be viewed within your analytics tools.<\/p><ul><li data-pm-slice=\"1 1 []\">Likes<\/li><li data-pm-slice=\"1 1 []\">Comments<\/li><li data-pm-slice=\"1 1 []\">Shares<\/li><li data-pm-slice=\"1 1 []\">Mentions<\/li><li data-pm-slice=\"1 1 []\">Direct Messages<\/li><li data-pm-slice=\"1 1 []\">Followers<\/li><li data-pm-slice=\"1 1 []\">Landing page clicks<\/li><\/ul><p data-pm-slice=\"1 1 []\">We would recommend regardless of whether you are a small business or a large business with a dedicated marketing team to use social media engagement tools to understand fully how your social media accounts are performing with your audience insights.<\/p><p>Having a high follower count is only one element, it is far better to have a good quality engaged audience of a smaller follower size than an audience engagement which is low. An engaged audience will build relationships and improve customer loyalty.<\/p><p>It will also increase your opportunity with prospective customers. When social platforms can see more engagement on your posts, they show your post to a wider audience which will boost your reach on the social platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e613e75 elementor-widget elementor-widget-heading\" data-id=\"e613e75\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"postconsistently\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post Consistently<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2a03a elementor-widget elementor-widget-text-editor\" data-id=\"0c2a03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Treat your followers of your social media accounts for your business with the same approach you would your friends. If you only speak with your friends now and again, long term that would impact your friendship with them.<\/p><p>Recommend to post regularly so you can continue to build strong relationships with your followers and audience. Make sure to keep your social pages up to date with feed posts, instagram stories and use a mixture of video content and relevant images to keep your engagement rate high with valuable content for your followers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b2f4a elementor-widget elementor-widget-image\" data-id=\"47b2f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-post-consistently.png\" class=\"attachment-full size-full wp-image-13298\" alt=\"Tips to help increase social media engagement - post consistently\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-post-consistently.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-post-consistently-300x150.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a8eda elementor-widget elementor-widget-heading\" data-id=\"c8a8eda\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"brandvoice\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Voice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b193b elementor-widget elementor-widget-text-editor\" data-id=\"94b193b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">As part of the social media strategy for your business, an important element is the tone and voice used when creating content. Particularly if you have multiple people posting to social media platforms for your brand pages.<\/p><p>Your brand voice will vary depending on your target demographic, culture and approach with your business. For example Disney have an upbeat, fun and positive brand voice whereas a business such as a law firm or an accountant would likely want to have a professional and informative approach with their brand voice.<\/p><p>This should be considered not only during content curation but also for more one to one interactions with social media users such as in Twitter chats, Facebook groups and incoming messages. The aim is to have a consistent tone of voice across all social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2f844 elementor-widget elementor-widget-heading\" data-id=\"fc2f844\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"relevantcontent\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevant Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b80e0 elementor-widget elementor-widget-text-editor\" data-id=\"73b80e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Whilst we recommend to post regularly, it is important any social media post published is relevant content for your followers. Social engagement will only increase if you have a deep understanding of what your potential customers are likely to interact with and find interesting.<\/p><p>Firstly look at other social media accounts which are relevant for your industry to see what has and hasn&#8217;t worked for them to take learnings from for your own social media feed. Ensure any content creation is your own original content to boost engagement.<\/p><p>Our recent blog post with tips and advice on <a href=\"\/blog\/impactful-ways-to-create-social-media-content\/\"><strong>how to create engaging content <\/strong><\/a>may also help with giving ideas for your business.<\/p><p>Providing informative content is a great way to encourage engagement such as useful tips and advice to help your audience. This may lead to them sharing or commenting on the post to find out more information or add their own opinion on the content. We expand on this further below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def8c24 elementor-widget elementor-widget-heading\" data-id=\"def8c24\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"polls\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Polls and Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b722b60 elementor-widget elementor-widget-text-editor\" data-id=\"b722b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Some examples of ways for boosting engagement include to create polls to get people talking. This could be something topical that is relevant which has been in the news recently or around an interesting fact. People enjoy engaging social media posts which grab their interest to answer a question in the hope of getting the question right.<\/p><p>Another approach when you create content is to ask social media users a question. For example if you were sharing a short video of behind the scenes of a project. Ask your followers what they think of it so far or their opinion on a before and after.<\/p><p>People engage with topics that are of interest to them on social channels. If your social media marketing plan includes aiming for the team to have deeper relationships with customers to improve your customer loyalty.\u00a0<\/p><p>Then post content featuring your team which involves your audience will help to increase engagement and in the way you are aiming for. For example &#8216;guess who in the team has had a session ticket to Liverpool since they were 18?&#8217;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9268d92 elementor-widget elementor-widget-image\" data-id=\"9268d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-poll-and-questions.png\" class=\"attachment-full size-full wp-image-13302\" alt=\"Tips to help increase social media engagement - poll and questions\" srcset=\"https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-poll-and-questions.png 700w, https:\/\/www.1pcs.co.uk\/wp-content\/uploads\/2022\/09\/Tips-to-help-increase-social-media-engagement-poll-and-questions-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d701e87 elementor-widget elementor-widget-heading\" data-id=\"d701e87\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Scheduling\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scheduling Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b799c6 elementor-widget elementor-widget-text-editor\" data-id=\"8b799c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Use analytics tools to identify popular times when your followers are on each social media platform. Whilst this isn&#8217;t a black and white rule, posting during the most popular times can help boost social media engagement.\u00a0<\/p><p data-pm-slice=\"1 1 []\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.57px;\">For example some social media platforms look at the engagement metrics for the first 60 minutes, the higher engagement rate the more it will show your social post which directly will impact your reach on the social media platform.<\/span><\/p><p>Using a social media calendar will also help your business to monitor if you are posting regularly and have a wide enough variety in topics and content to help your engagement rate. If posts are too similar this will lose the interest of your followers on the social network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ffad3 elementor-widget elementor-widget-heading\" data-id=\"a7ffad3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"beproactive\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be Proactive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9a6af elementor-widget elementor-widget-text-editor\" data-id=\"5a9a6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Doing social media posts alone is not enough to achieve higher engagement. Being responsive to any comments, mentions, direct messages or interactions and in a timely manner is important on social media. Treat it in the same way you would respond to emails and calls for your business.<\/p><p>As your engagement increases it is likely people will share content from your page. It will further build on that relationship and consequently boost your social media engagement to thank them for sharing your content. Or if receive a nice comment on your post content to add a personalised response.<\/p><p>Similarly if you are mentioned in customer posts, for example they might tag your business wearing or sharing their purchase from you on a post, you equally could share this or comment in your relevant tone of voice. To be proactive we would recommend with any interactions to aim to respond within 24 hours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd013c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd013c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31ce75\" data-id=\"d31ce75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933df7f elementor-widget elementor-widget-heading\" data-id=\"933df7f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"NeedHelp\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Howwecanhelp\">How can we help?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c01d0 elementor-widget elementor-widget-text-editor\" data-id=\"c2c01d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">We hope our blog post has given you useful tips to help increase your social media engagement. At 1PCS Creative we provide outsourced social media management, our team can look after all your content creation and responding to any comments or messages too to help increase your social media engagement.<\/p><p>Feel free to <a href=\"https:\/\/www.1pcs.co.uk\/contact\/\"><strong>get in touch <\/strong><\/a>to discuss further with our team to see how we can help your business with outsourcing your social media. Our team are more than happy to help.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab85dac elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab85dac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1571f5\" data-id=\"c1571f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec61711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec61711\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_effects_offset&quot;:300,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65301c5\" data-id=\"65301c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-577841b elementor-widget elementor-widget-heading\" data-id=\"577841b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title 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